Friday, February 15, 2013

Corporate Videos Communicates

Corporate video refers to audio-visual corporate communications material (such as DVD, High-definition video, streaming video or other media). Such a video is often intended for a specific purpose and only viewed by a limited or targeted audience. It is known to capture the attention and imagination of potential customers. This may include product, service or company promotional videos, training videos and information videos.

No other media has the power to impact people and engage them emotionally on so many levels. The popular video hosting site, YouTube is the second highest rank search engine in the world. This alone demonstrates the power that video can have on people. The trend towards corporate videos is something that many successful, innovative companies are recognizing. Add video to your website and dramatically improve the volume and quality of traffic from search engines such as Google or Yahoo. Research has shown that an online video is fifty times more likely to hit the front page of Google than single text web page whilst time on site, bounce and click through rates and are all improved.

CVP Productions takes pride in getting to know our clients as well as their clients and strive to build an effective video with an influential impact on their intended audience. We take time to get to know our clients’ goals and achievements so that their video is a proper reflection of the message they want to send. Images and sound communicate the essence of a company’s brand and the value of their products or services better than text or still images ever could. This is the true power of video; the combined emotional effect of story, music, message and visuals.

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